Power Rangers Director Says PG-13 Rating Harmed its Success
Posted 2017/06/23 0 0
The director of the Power Rangers movie reboot said there's a reason the movie didn't do well at the box office: the PG-13 rating.
Power Rangers grossed $85 million in North America and $54 million in other territories for a total of $140 million. That's only a modest profit on a budget of $100 million. With a rating of PG-13, it seemed as though many assumed the movie would not be suitable for children, and so stayed away. Speaking to Screen Rant, when director Dean Israelite was asked if he thought the rating had affected Power Rangers‘ box office success, he was emphatic in his response:
“Yes, definitely. Definitely" said Israelite. "And not only do I think it, but there’s been market studies on it, and the findings have been that if the movie were rated PG- I don’t want to go into the specific numbers- but if the movie had been rated PG, there would have been more traffic. I think parents were unsure if they could bring their kids to the movie, which surprised me, because the movie is a tame PG-13."
It seemed to push the rating just enough in test screenings, but it seems some still stayed away.
"We did a lot of preview screenings, and to me, it felt like a seven-year-old might be scared, but in a good way. They liked that they were scared of Rita, but they still came out of the movie enjoying it, they liked what was going on. I think we really tread that line well, so it was disappointing that parents didn’t know that they could take their kids to it. I’m hoping now, with it coming out on DVD and Blu-ray, and On Demand, that parents will feel more comfortable. That maybe they’ll check it out for themselves and then see that it’s suitable.”
Israelite might have a point about the rating, but critics also gave the movie mixed reviews. On review aggregator website Rotten Tomatoes, the film has an approval rating of 47% based on 126 reviews, and an average rating of 5.1/10. The site's critical consensus reads, "Power Rangers has neither the campy fun of its TV predecessor nor the blockbuster action of its cinematic superhero competitors, and sadly never quite manages to shift into turbo for some good old-fashioned morphin time."